Technology
Security and Compliance Built for Dealer and OEM Data Standards
Consent, Governance and Audit Controls You Can Hand to Your OEM
The fastest way to stall a fixed ops vendor rollout is a security review nobody prepared for. Dealer groups and OEMs increasingly require documented data governance, consent management and audit trails before a vendor ever touches customer data, and most marketing companies were not built with that scrutiny in mind.
Dealerwing was. Every Data Access Agreement spells out exactly what data is used, how it is protected and who can access it. Consent is captured, stored and enforced across every channel. Every export, opt-out and campaign change is logged and reportable, so when your IT director or OEM compliance team asks a question, the answer is already documented, not reconstructed after the fact.
This is not a checkbox exercise added at the end of a contract. It is how we design data access, consent handling and reporting from the first conversation, because clean, compliant data is the foundation everything else in fixed ops depends on.
Documented Data Access Agreements
Every engagement spells out exactly what data is used, how it is protected, retention timelines and who can access it.
Consent Captured and Enforced
Express consent is logged and honored across calls, SMS and email, with opt-outs processed immediately.
Full Audit Trail
User actions, data exports, opt-outs and campaign changes are logged and available for review at any time.
OEM-Ready Documentation
Security packets and compliance documentation are prepared in advance to move OEM and dealer group vendor reviews faster.
How it works
A process built on validated data
Define Access
Sign a Data Access Agreement specifying scope of use, retention period and security obligations.
Capture Consent
Verify and log express consent per customer and per channel before any outreach begins.
Enforce Suppression
Apply opt-outs and call-time restrictions automatically across every future campaign.
Log Every Action
Record data exports, campaign changes and access events with timestamps and user identity.
Support the Review
Provide security packets and documentation to move OEM or dealer group vendor reviews forward quickly.
Use cases
What Dealers and OEMs Actually Ask For
These are the specific requirements that come up most often in dealer group and OEM vendor reviews.
Data Access Agreements
Who can touch our data, and for what purpose?
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A signed agreement defines exactly what data is used, the purpose, retention period and access boundaries before any work begins.
TCPA and CAN-SPAM Handling
Proof that outreach respects consent law, not just claims of it.
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Express consent is verified and logged before any call, text or email, with opt-outs processed in real time across every channel.
Encrypted Storage and Transfer
Data at rest and in transit, both protected.
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Customer data is stored in encrypted cloud infrastructure with TLS for all transfers, and access is logged by user and timestamp.
Role-Based Access Controls
Not everyone on our team needs to see everything.
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Access is scoped by role, so users only see the data relevant to their function, reducing exposure and simplifying audits.
Audit Logs on Demand
Show us who exported what, and when.
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Every export, opt-out and campaign change is logged and reportable, so audit requests are answered with existing records, not guesswork.
Data Residency Options
Some OEM agreements specify where data can live.
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Configurable data residency options are available to meet specific OEM or dealer group contractual requirements.
Secure Deletion on Request
When a customer or contract ends, the data needs to actually go away.
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Deletion requests are processed and confirmed, with documentation available for audit purposes.
Deep dive
Understanding Dealerwing's Compliance Approach
How data governance, consent and audit controls are built into every program before it launches.
FAQ
Common questions
Can you support our OEM's specific security review process?
Yes. We prepare security packets and documentation in advance covering data handling, consent management and encryption standards, and work directly with OEM compliance teams as needed.
Where is our customer data stored?
Data is stored in encrypted cloud infrastructure with configurable data residency options. All transfers use TLS and access is logged.
How do you verify consent before outreach?
Consent status is tracked per customer and per channel, and no customer enters an active campaign without documented express consent for that channel.
What happens to our data if we end the contract?
Data is deleted according to the retention terms in your Data Access Agreement, and deletion is documented and confirmed on request.
Do you sell or share our data with other dealers or brokers?
No. Your data is used only for your programs under your Data Access Agreement, and is never shared with third-party brokers without explicit approval.
Can we get an audit log of who accessed our data?
Yes. Every export, campaign change and access event is logged with a timestamp and user identity, and available on request.
How do you handle state-specific calling and texting restrictions?
Call-time and state-specific rules are enforced automatically across every campaign, not checked manually on a case-by-case basis.
Start with a free look
Request a Data Audit
See what your DMS already knows about retention, declined services and open recalls — and what that data is worth.