Solutions
OEM and Co-Op Funded Fixed Ops Programs Built for Brand Compliance
Grow Service Revenue on Funding You're Already Entitled To
Most dealers leave co-op dollars on the table because the documentation requirements are tedious and the brand compliance rules are strict enough that a mistake means the claim gets denied. That is real money sitting unused every fiscal year, not because the funding doesn't exist, but because the paperwork and brand-guideline discipline it takes to claim it competently is a lot to manage in-house.
Dealerwing builds fixed ops programs, retention, declined service, recall follow-up, designed from the start to meet OEM and co-op brand compliance requirements, with the documentation generated as a normal part of running the campaign instead of a scramble afterward.
The result is a program that grows fixed ops revenue and is fundable, with claim documentation ready to submit rather than reconstructed weeks after the fact.
Brand Compliance Built In
Campaign creative, messaging and channel mix are built to match specific OEM brand guidelines from the first draft.
Documentation as You Go
Claim documentation is generated as a normal part of running the campaign, not reconstructed after the fact under deadline pressure.
Multi-Brand and Multi-Program Support
We manage the different requirements across brands and co-op programs so a multi-franchise store isn't tracking every rule manually.
Reported at the RO Level
Programs report against actual repair orders and revenue, which supports both OEM reporting requirements and internal budget justification.
Examples
OEM-compliant work, measured the same way
Product screenshots and sample collateral shown with placeholder dealer names and offers.
How it works
A process built on validated data
Confirm Eligibility
Identify which OEM or co-op programs apply and what spend categories and pre-approvals are required.
Build Compliant Creative
Develop messaging and design against the current version of the applicable brand guidelines.
Run the Campaign
Execute retention, declined-service or recall outreach while documentation is captured automatically.
Assemble the Claim
Compile proof-of-performance materials and invoices matched to eligible categories.
Submit and Track
Submit inside the reimbursement window and track claim status through payment.
Use cases
What OEM and Co-Op Programs Actually Require
These are the recurring pieces every brand compliance and claim submission process touches.
Brand Guideline Compliance
Logo placement, color and messaging rules that vary by OEM.
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Creative is reviewed against the specific brand's current guidelines before it ever goes to print or digital, avoiding rejected claims later.
Pre-Approval Requirements
Some programs require sign-off before you spend a dollar.
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We track which co-op programs require pre-approval and manage the submission timeline so spend doesn't get stranded unreimbursed.
Proof-of-Performance Documentation
You need more than an invoice to get reimbursed.
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Tear sheets, send logs, screenshots and delivery confirmation are collected automatically as the campaign runs.
Eligible Spend Categories
Not every marketing dollar qualifies for co-op reimbursement.
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We structure campaigns to align spend with categories that are actually eligible under each program's current guidelines.
Claim Submission Deadlines
Miss the window, lose the funding, no exceptions.
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Deadlines are tracked per program so claims are submitted inside the reimbursement period instead of after it closes.
Multi-Brand Reconciliation
Running Ford and Honda co-op rules on the same campaign calendar.
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For multi-franchise stores, we track each brand's distinct requirements in parallel instead of applying one program's rules everywhere.
Audit-Ready Recordkeeping
OEMs occasionally audit co-op claims after reimbursement.
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Full documentation is retained and organized by claim, so a post-payment audit request can be answered quickly.
Deep dive
Understanding OEM and Co-Op Funded Fixed Ops
How brand compliance actually works, why claims get denied, and what a well-run program looks like.
FAQ
Common questions
Which OEM co-op programs do you have experience with?
We work across major OEM co-op and dealer association fixed ops programs. If we haven't run a claim for your specific program before, we review the guidelines before your first campaign launches.
What if a claim gets denied?
We review the denial reason, correct the documentation or compliance issue where possible, and resubmit within the program's appeal window if one is available.
Can you handle multiple brands for our dealer group at once?
Yes. We track each brand's guidelines, deadlines and eligible categories separately so a multi-franchise group isn't applying one brand's rules to another.
Do we need pre-approval before running the campaign?
It depends on the specific program. We confirm pre-approval requirements before launch so spend isn't stranded unreimbursed.
Does using co-op funding limit what the campaign can look like?
It requires compliance with the specific brand's guidelines, but within that we still build the program around your store's actual retention and declined-service opportunity.
How is performance reported for OEM purposes?
Programs report at the repair order level, which satisfies most OEM performance reporting requirements and also tells you whether the campaign actually worked.
What happens if we get audited on a past claim?
Full documentation is retained and organized by claim, so a post-payment audit request can be answered without reconstructing records after the fact.
Start with a free look
Request a Data Audit
See what your DMS already knows about retention, declined services and open recalls — and what that data is worth.