1 in 3
Recommended repairs walk out the door
Declined-service lines sit in your DMS with the customer already told the vehicle needs the work. Almost no store follows up systematically.
Fixed Ops Marketing & Retention
Declined Repairs.
Your service department is leaking revenue you already paid to earn.
Declined repairs, lost customers and open recalls are sitting in your DMS right now. Dealerwing validates that data, acts on it across every channel, and shows you the repair orders it produced.
38:1
Return on ad spend — Zeigler mobile service campaign
“Dealerwing found revenue in our own DMS that we had written off. The reporting is the part my GM actually trusts.”
Dealer Group AAuto FamilyPremier StoresMetro MotorsRegional GroupDealer Group AAuto FamilyPremier StoresMetro MotorsRegional Group
NADA 2027 · Orlando · Booth 2957
Meet Dealerwing at NADA 2027
Dealerwing will be at NADA 2027 in Orlando at Booth 2957.
Stop by to see how Dealerwing helps franchised auto dealers clean, validate, analyze, and activate customer data to drive smarter fixed ops marketing, stronger service retention, AI-driven targeting, recall outreach, declined service recovery, and more measurable campaign performance.
If your dealership is investing in AI, service marketing, customer retention, or database-driven campaigns, the first question is simple: Is your data clean enough to trust?
Dealerwing helps dealers answer that question and turn hidden opportunities inside the database into real marketing opportunities.
While you are there, be sure to pick up your pass to the Dealerwing NADA Party, expected to be one of the biggest events during the show.
Countdown to NADA 2027 — Orlando, Feb 17–20, 2027
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The leak
Three places fixed ops revenue disappears
None of these are marketing problems first. They are data and follow-up problems that marketing then amplifies — in the wrong direction.
< 30%
Service customers still with you by year three
Retention leaks quietly after the free-maintenance period ends. By the time it shows in the numbers, the customer is servicing elsewhere.
Millions
Open recalls with no reachable contact data
Bad phone numbers and stale addresses turn a safety obligation and a full service lane into an unread letter.
How Dealerwing fixes it
CruiseCTRLAI, pointed at data that is actually right
AI does not fix a broken customer database — it repeats its mistakes faster. We validate first, then let CruiseCTRLAI decide who to reach, when, and with what.
1
Validate the data
DMS, OEM and third-party records resolved into one accurate customer and vehicle picture, with reachability scored.
See every record flagged, fixed or suppressed — and the budget you saved by not mailing bad data.
2
Execute omnichannel
CruiseCTRL AI builds and times each audience, then runs mail, email, SMS, voice and digital as one cadence.
Choose a Balanced, Retention, Reach or Traffic campaign, see the audience and cost up front, and launch across every channel.
3
Prove it in ROs
Every response is matched back to closed repair orders with control-group reporting you can hand to your controller.
Customer pay, warranty and RO frequency by campaign, creative and advisor — down to the individual repair order.
The Dealerwing difference
Four commitments behind every campaign
Whatever program you run, it's built on the same foundation — clean data, measurable growth, coordinated execution and reporting you can trust.
Clean Data Before AI
Validated dealer, OEM and DMS records, deduplicated and identity-resolved before a single message goes out.
Fixed Ops Growth You Can Measure
Programs built around repair orders, effective labour rate and retention — not impressions.
Omnichannel Execution Built for Service
Mail, email, SMS, outbound voice and digital sequenced as one service cadence.
Transparent Reporting Dealers Can Trust
RO-level match-back with control groups, so you always know what your spend produced.
Our process
A proven flight path for every campaign
A systematic, performance-proven four-week cadence — so every campaign launches on clean data and ends with reporting you can trust.
- 1Data pulled & scrubbed
- 2Creative designed
- 3Direct mail deploys
- 4BDC lists posted
- 5Direct mail delivers
- 6Email & digital deploys
- 7Driving traffic
- 8Resend email deploys
- 9Campaign reporting
Where we start
Programs built for the service lane
Every program runs on the same validated data layer and reports into the same attribution.
Turn every customer into a lifetime opportunity — from the first mailer to the next service visit.
Playbooks
Choose an objective, set a budget and let AI find the right customers.
ExploreRetention & Lost Customers
Bring service customers back before they become someone else's regulars.
ExploreDeclined Services
Follow up on recommended work that left the store without a scheduled appointment.
ExploreRecall Campaigns
Reach owners with open recalls using validated contact data and omni-channel execution.
ExploreConquest & Service Defectors
Win service customers from competing stores in your PMA.
ExploreOEM Co-Op Programs
Run manufacturer-funded campaigns that satisfy brand requirements and prove ROI.
ExploreCustom/Specialty Audiences
Old age, EV, grand opening, OEM maintenance, mobile service and fully custom campaigns.
ExploreHoliday Campaigns
Holiday greeting cards, themed offers and seasonal emails that fill slower months.
ExploreDealer Groups vs. Single Rooftop
Enterprise rollout with group governance and per-store accountability.
Explore
For dealer groups
Enterprise governance, store-level accountability
One contract, one data standard, one reporting model across every rooftop and brand — with the compliance documentation, co-op eligibility and security review your procurement team is going to ask for.
Group roll-up on the desktop, rooftop detail on the go.
- Group roll-up and rooftop drill-down reporting
- Brand and OEM compliance built into execution
- Central deployment with local offer control
- Security, consent and data-access agreements on file
Ready to transform your dealership?
Put our team and AI to work for you
Dealerwing's AI and fixed ops strategists drive consistent growth for your service department. Start with a free Data Audit and see what your dealership data is really worth.
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