Clean Data Before AI
We will not run a campaign on records we have not validated. AI amplifies whatever it is given.
About
Built by people who ran the service drive
Dealerwing exists because dealership service marketing was being sold on impressions while fixed ops was being measured on repair orders. We closed that gap by fixing the data first.
Why Dealerwing
Four commitments we do not compromise
They are the same four things we would have demanded as dealers.
Fixed Ops Growth You Can Measure
Repair orders, effective labour rate and retention — the numbers your DOC already tracks.
Omnichannel Execution Built for Service
Service buying behaviour is not sales behaviour. Our cadences are built for the lane.
Transparent Reporting Dealers Can Trust
Control groups, match-back and honest answers when a campaign underperforms.
Leadership
David Lampel, Chief Executive Officer
David spent more than 30 years as a franchised dealer operator before founding Dealerwing. He has carried the fixed ops number, sat through the vendor pitches, and paid for marketing that could not prove a single repair order.
That experience sets the standard the company runs on: validate the data, execute where service customers actually respond, and report in terms a dealer principal can defend.
Partners & integrations
Connected to the systems your store already runs
DMS platforms, OEM programs, scheduling tools and communication providers.
Partner and integration entries are managed in the Dealerwing admin and appear here once added.
Start with a free look
Request a Data Audit
See what your DMS already knows about retention, declined services and open recalls — and what that data is worth.