How Much Is Bad Data Actually Costing Your Dealership?

Dirty data isn't a technology problem — it's a revenue problem. In this Fixed Ops Roundtable segment from Paragon Honda, Dealerwing's David Lampel joins Brian Benstock, Ted Ings, and Sarah Vantine to break down how duplicate records, outdated contacts, and disconnected systems quietly drain marketing budgets and cost dealerships service opportunities.

• Wasted marketing spend, poor targeting, and inaccurate reporting from duplicate and outdated customer records
• AI is only as effective as the data behind it — bad data means bad decisions, faster
• A practical, dealer-tested approach to fixing data quality and protecting retention and revenue

Get the Dealerwing Ultimate Dealership Data Hygiene Guide — common data problems, AI readiness, and a Data Hygiene Scorecard for your store.