Omnichannel Execution
Omnichannel campaigns,
powered by FlightPath
One customer experience across every channel. FlightPath brings your omnichannel campaigns together in a coordinated monthly cycle.
How it works
FlightPath: a proven cycle for better campaign results
One coordinated monthly program
FlightPath is Dealerwing’s proprietary campaign cycle, proven to generate the best results for our dealers. It brings every channel together in one coordinated monthly program.
Multiple touches every month
We reach each customer multiple times per month across direct mail, email, text, phone and digital channels — keeping your dealership and service offers in front of them throughout the month.
Reporting that feeds the next cycle
At the end of each cycle, our performance reporting shows what worked. We use those results to optimize the audiences, offers, channel mix and timing for the next month, so every campaign builds on what we learned.
- 1Data pulled & scrubbed
- 2Creative designed
- 3Direct mail deploys
- 4BDC lists posted
- 5Direct mail delivers
- 6Email & digital deploys
- 7Driving traffic
- 8Resend email deploys
- 9Campaign reporting
Case study
Sequenced outreach lifted response 40%+
A retention program using mail, email and SMS in a coordinated sequence generated a 40% higher response rate than the single-channel baseline.
“The sequencing mattered. The same message got a completely different result when the timing and channel were right.”
FAQ
Common questions
How long does a Data Audit take?
Most audits are completed in 2–3 business days after we receive a sample of your DMS data. You receive a scorecard with quantified retention, declined-service and recall opportunity.
Do we have to replace our current marketing vendor?
No. Many dealers use Dealerwing for data validation and attribution alongside existing programs. We become the layer that proves what is actually working.
Which DMS systems do you integrate with?
We work with all major dealership DMS platforms, OEM data feeds and common scheduling tools. If we have not worked with yours before, we build the connector as part of onboarding.
Do you provide the channel vendors?
We can work with your existing vendors or bring preferred partners. The orchestration layer is vendor-agnostic.