Introducing Dealerwing Playbooks
You set the goal.
Our AI finds the customers.
Stop guessing who to target. Dealerwing Playbooks use AI to identify the customers most likely to help you reach your service marketing goals—automatically and within your budget.
Playbook setup
Illustrative1. Objective
DMS customers → Reach audience
Your objective drives the strategy. AI handles the complexity.
The problem
What if you started with the result instead of the list?
Traditional service marketing often starts with manually filtering dealership data. Select a mileage range. Choose a last-service date. Exclude certain customers. Build a list. Hope it performs.
But those filters don't necessarily identify the customers most likely to help your dealership achieve its goals.
Dealerwing Playbooks reverse that process.
Instead of asking which customers fit a predetermined filter, we start by asking what your dealership needs to accomplish. Then AI analyzes your DMS data to identify the customers most likely to contribute to that objective.
Traditional approach
- Start with manual data filters
- Build audiences around assumptions
- Apply broad customer rules
- Launch campaigns and evaluate afterward
- Repeat much of the process next month
The Playbook approach
- 1Start with a business objective
- 2Set your campaign budget
- 3Let AI identify high-potential customers
- 4Measure performance against your objective
- 5Use campaign learnings to improve future targeting
Stop building lists. Start building results.
Four Playbooks. Four ways to win.
Different challenges. Purpose-built strategies.
There isn't one perfect service marketing strategy for every dealership. That's why Dealerwing created four distinct Playbooks, each designed around a specific business objective.
More new customers. Smarter targeting.
Find your next service customers.
Your next great service customer may already exist in your DMS. The Reach Playbook uses AI to identify high-potential customers who aren't currently servicing with your dealership and prioritizes opportunities to bring them into your service lane.
- Identify customers with strong service conversion potential
- Expand your active service customer base
- Focus acquisition efforts on more promising opportunities
- Reduce reliance on broad, manually filtered audiences
Objective
IllustrativeIncrease new-to-service customer acquisition.
AI is optimizing toward
Prioritizing DMS customers who aren't servicing with you today but show strong service conversion potential.
Simplicity is the product
Three simple steps. A smarter campaign.
You don't need to be a data scientist to run sophisticated service marketing. Dealerwing handles the complexity so you can focus on the results.
- 01
Choose your Playbook
Select the business objective that matters most to your dealership. Reach. Retention. Traffic. Balanced.
- 02
Set your budget
Tell Dealerwing how much you want to invest. AI works within your budget to prioritize customers aligned with your selected objective.
- 03
Let AI do the heavy lifting
Dealerwing analyzes your DMS data, identifies high-potential customers and builds an audience designed around your campaign goal.
That's it. No complicated filtering. No manually building lists. No guessing who belongs in your next campaign.
Try it: build a Playbook strategy
IllustrativeThe AI difference
AI sees opportunities traditional filters can miss.
A customer's last service date or vehicle mileage tells only part of the story.
Customer behavior, vehicle information, service history and other signals can reveal patterns that simple filtering rules may overlook.
Dealerwing uses AI to evaluate customer data in relation to your chosen campaign objective, helping identify customers with stronger potential to deliver the result you're looking for.
Traditional targeting asks
"Which customers match these rules?"
Dealerwing AI asks
"Which customers are most likely to help us achieve this goal?"
From rule-based filtering to objective-driven intelligence.
Continuous learning
Your next campaign learns from your last one.
Better targeting isn't a one-time decision. It's an ongoing process.
Dealerwing Playbooks don't simply select an audience and repeat the same campaign every month.
Campaign reporting feeds valuable performance insights back into the targeting process. The system uses those learnings to refine customer selection for subsequent campaigns, continually sharpening its focus on the audiences and opportunities that are working.
Over time, this creates a feedback loop designed to improve alignment between your marketing investment and your dealership's objectives.
Every campaign generates insight. Every insight informs the next campaign.
Month 1
Establish the baseline and gather performance signals.
Month 2
Apply campaign learnings and refine audience selection.
Month 3+
Continue optimizing toward the selected objective.
The system is designed to learn and refine targeting over time; individual campaign results will vary.
Flexibility
Your dealership changes. Your strategy can too.
Service departments don't have the same priorities all year. You might need to acquire more customers today, strengthen retention later, or focus on customer-pay revenue when shop capacity allows.
A Playbook is built to run over time—that's where its value comes from, so most dealerships stay with one and let it compound. When a priority genuinely shifts, Dealerwing lets you change Playbooks. We recommend allowing a few months for a newly selected Playbook to establish a performance baseline, gather campaign learnings and evaluate how effectively it is supporting your goals.
Your strategy should adapt to your business—not the other way around.
A Playbook change, when it's needed
IllustrativeRunning now
Retention
OEM-aligned service retention performance
Months of campaigns behind it
Priority
shifts
After the shift
Traffic
Customer-pay service revenue
A new baseline starts here
Illustrative example. A Playbook is meant to run and compound; you can switch when your dealership's priority genuinely changes.
Business impact
Marketing should be measured by what matters.
More emails sent or more mail pieces delivered doesn't automatically mean better service marketing. The real question is whether your marketing is helping your dealership achieve its objectives. Dealerwing Playbooks put those objectives at the center of your campaign strategy.
Sample report · Reach Playbook
New-to-service customer acquisition
Primary KPI
Audience
Next cycle
Monthly growth of the dealership's service conquest audience
Placeholder chart for illustration only. Not actual Dealerwing results; outcomes are not guaranteed.
Stop guessing. Start growing with purpose.
Whether your priority is attracting new customers, improving retention, increasing customer-pay revenue, or balancing all three, Dealerwing has a Playbook designed for your goals.
Choose the outcome. Set the budget. Let AI handle the targeting.