Solutions
Holiday & Seasonal Campaigns for Dealerships
Celebrate the holidays with your customers with special savings, heartfelt greetings, and seasonal offers that keep your service drive busy.
The holidays are a natural moment to thank customers and remind them why they chose your dealership. A personal greeting card strengthens the relationship, while festive, limited-time offers give customers a reason to book now.
Dealerwing's holiday and seasonal campaigns pair clean, validated data with festive creative across direct mail and email. Holiday promotions also help fill the drive during slower times of year, and every piece is tracked so you can see what it produced.
Build Loyalty
Say thank you with a personal message that keeps your dealership top of mind into the New Year.
Create Urgency
Festive visuals and limited-time offers grab attention and drive quick responses.
Fill Slow Periods
Holiday promotions bring customers into the service drive during otherwise slow times of year.
Measure Every Piece
Tracked numbers, landing pages and appointment attribution on every campaign.
Examples
Holiday campaigns in action
Product screenshots and sample collateral shown with placeholder dealer names and offers.
How it works
A process built on validated data
Choose the Holiday
Pick the season, holiday and campaign goal.
Build the Audience
Select and validate the customers to reach.
Design the Creative
Festive, brand-compliant cards, mailers and emails.
Deploy
Send by mail, email, or both.
Measure Results
Track calls, visits and appointments back to the campaign.
Use cases
Holiday Campaigns We Run
Three ways to connect with customers through the holidays and seasons.
Holiday Greeting Cards
Express your dealership's gratitude.
A heartfelt, personal greeting card strengthens relationships with your customers and reinforces loyalty as you roll into the New Year.
Holiday Themed Campaigns
Grab attention and create urgency.
Festive visuals and limited-time offers drive engagement, increase foot traffic and boost sales during peak shopping seasons.
Holiday Email Campaigns
Drive quick responses.
Holiday specific email promotions are a great way to drive quick responses and fill your drive during otherwise slow times of the year.
Deep dive
Why Holiday Campaigns Work
Seasonal moments give customers a reason to open, read and respond.
Relationships, Not Just Offers
A greeting card with no hard sell tells customers you value them. That goodwill pays off the next time they need service.
- Personal greeting
- Customer goodwill
- Lasting relationship
Timely Offers Get Action
Limited-time holiday savings create a clear reason to book now rather than later, which helps level out slow weeks.
- Seasonal offer
- Timely response
- Service appointment
Clean Data Keeps It Personal
Greetings feel personal only when names, addresses and vehicles are right. We validate the audience before anything is printed or sent.
- Correct name
- Current vehicle
- Valid address
FAQ
Common questions
What holiday campaigns does Dealerwing offer?
Holiday greeting cards, holiday themed direct mail with limited-time offers, and holiday email promotions.
Do greeting cards include an offer?
They can, but many dealers send a pure thank-you message to build loyalty. We can tailor it either way.
Can holiday campaigns help during slow months?
Yes. Holiday promotions are designed to drive quick responses and fill the service drive during slower times of the year.
How are results tracked?
Each piece carries tracked phone numbers and personalized landing pages, and appointments are attributed back to the campaign.