Social Media
Engage your customers & build your brand equity
Social media marketing increases brand visibility and promotes your special offers. It drives engagement, builds loyalty and attracts repeat business — with precise audience targeting and measurable results that increase conquest service appointments.
Why social
Turn likes into revenue
Engage with your customers on the platforms they use most. Targeted ads reach existing and conquest customers and drive them to landing pages that capture appointment requests and showcase service specials for their vehicles.
Brand visibility
Keep your dealership and your service specials in front of customers where they scroll every day.
Engagement and loyalty
Consistent, relevant content builds brand equity and brings customers back for repeat business.
Precise targeting
Audiences are built from validated data, so ads reach your existing and conquest customers — not strangers.
Measurable results
Every ad drives to a landing page that captures appointment requests you can trace back to the RO.
Social is one part of the Flight Path: we reach your customers on each selected channel every month, so social, direct mail, email and SMS work as one coordinated cadence.
Personalized landing pages
Every piece drives to a page built for that customer
All tactics drive traffic to personalized landing pages with customer-specific offers — increasing brand engagement and conversion.
- Personalized offers
- Appointment scheduler
- Dealership reviews
- Location & directions
- Meet the team
- Submit pre-approvals
- Trade appraisal
Campaign call tracking
See the results of every phone call your social campaign generated
Every campaign call is recorded, transcribed and summarized by AI — with attribution by channel, even when the customer never fills out a form.
- Recordings and transcriptsPlay any call back, or read the full transcript.
- AI-generated summariesAI summarizes what was discussed and whether it was resolved.
- Outcome indicatorsPositive, neutral and negative flags on every call.
- Channel attributionTie every call to the campaign that generated it.
Attribution
True 1:1 appointment attribution
We can integrate with your existing scheduler, but best practice shows appointment requests followed up by your team more than double the show rate. And you see each request, so you know exactly how well every campaign is working.
- See Who RespondedName, contact numbers and the customer's year, make, model and VIN arrive with the request, so scheduling takes one call.
- See What Offer WorkedEvery lead names the offer the customer replied to, so your team can note it and confirm the same price — the customer isn't surprised by a different number when the appointment is booked.
- See When They Want to Come InThe time the customer asked for is shown clearly, so the service advisor can confirm it with them right away.
Want to learn more?
Let's talk about social campaigns that fill your service lane
We'd love the opportunity to discuss how Dealerwing can transform your service marketing — starting with a free audit of your customer data.