Email Marketing
Automotive email that drives traffic and builds loyalty
Email boosts customer retention, promotes special offers and reminds customers of maintenance needs. Personalized messaging increases appointments, and exclusive offers keep customers engaged and coming back.
Why email
Personalized messages that keep you top of mind
Email campaigns are great for driving a burst of traffic or simply maintaining your brand presence — and because they run on validated data, they reach real customers instead of bouncing.
Bursts of traffic
Launch a time-sensitive offer and fill the service lane when you need it most.
Retention and loyalty
Maintenance reminders and exclusive offers keep customers coming back to your store.
Responsive design
Every email looks right on phone, tablet and desktop — so it gets read and acted on.
Compliance and security
We meet or exceed all legal standards for email compliance and data security.
Responsive design
Responsive design drives responses
Your branding and offers, built to read beautifully on any screen. Every email is designed to get opened, read and turned into an appointment.
Email is one part of the Flight Path: we reach your customers on each selected channel every month, so email, direct mail, SMS and digital work as one coordinated cadence.
Personalized landing pages
Every piece drives to a page built for that customer
All tactics drive traffic to personalized landing pages with customer-specific offers — increasing brand engagement and conversion.
- Personalized offers
- Appointment scheduler
- Dealership reviews
- Location & directions
- Meet the team
- Submit pre-approvals
- Trade appraisal
Campaign call tracking
See the results of every phone call your email campaign generated
Every campaign call is recorded, transcribed and summarized by AI — with attribution by channel, even when the customer never fills out a form.
- Recordings and transcriptsPlay any call back, or read the full transcript.
- AI-generated summariesAI summarizes what was discussed and whether it was resolved.
- Outcome indicatorsPositive, neutral and negative flags on every call.
- Channel attributionTie every call to the campaign that generated it.
Attribution
True 1:1 appointment attribution
We can integrate with your existing scheduler, but best practice shows appointment requests followed up by your team more than double the show rate. And you see each request, so you know exactly how well every campaign is working.
- See Who RespondedName, contact numbers and the customer's year, make, model and VIN arrive with the request, so scheduling takes one call.
- See What Offer WorkedEvery lead names the offer the customer replied to, so your team can note it and confirm the same price — the customer isn't surprised by a different number when the appointment is booked.
- See When They Want to Come InThe time the customer asked for is shown clearly, so the service advisor can confirm it with them right away.
Want to learn more?
Let's talk about email campaigns that fill your service lane
We'd love the opportunity to discuss how Dealerwing can transform your service marketing — starting with a free audit of your customer data.