Introducing Dealerwing Audience Builder
See Your Customers. Discover Opportunities. Take Action.
Turn your dealership's customer data into a powerful, interactive map of your market. Explore customer relationships, uncover geographic opportunities, build targeted audiences, and launch smarter campaigns — all from one intuitive platform.
Thousands of customer records. One powerful perspective.
The problem
Your Customer Data Has a Story to Tell.
Your DMS knows who your customers are, what they drive, when they last visited, and how much they've spent. But understanding what that information means for your market isn't always easy.
Traditional customer reports show rows and columns. They rarely reveal the geographic patterns, concentrations, and opportunities hiding within your customer base. Where are your loyal customers concentrated? Where are customers defecting? Which neighborhoods contain potential opportunities for service growth?
Audience Builder makes those patterns easier to discover.
From Rows of Data to a Clearer Picture of Your Business.
Spreadsheet rows
Geographic customer map
Sometimes the most valuable insights aren't found in a spreadsheet. They're found on a map.
Experience Audience Builder
See What You've Been Missing.
Take a quick interactive tour and discover how your dealership's customer data can reveal opportunities you never knew existed.
Interactive Product Preview — Sample Data
OEM customer data
Bring More of Your Customer Intelligence Together.
Your dealership's DMS is an essential source of customer information, but it doesn't have to be the only one. Audience Builder allows dealerships to upload customer lists supplied by their OEM and incorporate those records into the available customer dataset.
Dealerwing is also adding OEM customer status information to Audience Builder, bringing another dimension to customer analysis.
From insight to action
Don't Just Discover Opportunities. Act on Them.
Customer intelligence is only valuable when you can put it to work. The audience you've explored and refined can become the foundation of your next marketing campaign or BDC outreach effort — no need to start over in another tool.
Launch a Campaign
Build an audience using geographic and customer filters, then launch a new marketing campaign directly from Audience Builder.
Save Your Audience Filters
Build it once, use it again. Save filter configurations for future use.
Export for BDC Follow-Up
Download the configured customer audience for BDC outreach.
Use cases
A Better Way to Answer Your Most Important Marketing Questions.
Prefer a hands-off approach?
Want AI to Find the Right Customers for You?
Audience Builder gives you the power to explore and select your own customer audiences. Dealerwing Playbooks take a different approach — choose your business objective, set your budget, and let AI identify the customers most likely to help you achieve your goal.
Explore Dealerwing PlaybooksThere's More to Your Customer Data Than Meets the Eye.
Your customers, your market, and your next growth opportunities are already represented in your data. Dealerwing Audience Builder gives you a smarter way to see the bigger picture, understand the details, and turn what you discover into action.