Strategic Testing & Scaling
- Started with a small budget and test areas and offers
- Used A/B testing to find what messages worked best with customers
- Gradually increased spending based on proven results
Client Success Story
How Zeigler Mobile Achieved a 38:1 ROI
Dealerwing's strategy to boost Zeigler Mobile's service offerings
Our Client
From Recall Initiative to Mobile Service Division
Zeigler Mobile, a mobile automotive servicing company, began as a mobile service initiative within Mercedes-Benz of Hoffman Estates. The success of their recall service program led to the creation of an independent mobile service division.
Key Campaign Results
Outstanding Results in Just Three Months
The mobile servicing project was so successful, Zeigler Mobile was created as a separate business unit to offer a wider range of services. After just 3 months of partnership, Zeigler Mobile achieved outstanding results:
- 38:1
- Average ROI
- 5.7%
- Engagement Rate
- 9x
- Mobile Vehicle Growth
Goal: 4:1
Up from 1.7%
Started with 1
Their Challenge
Making Recall Repair Easier to Act On
The team at Mercedes-Benz of Hoffman Estates wanted to address a serious safety issue: thousands of unsafe vehicles were on the road because car owners weren't getting their recall repairs done. Traditional recall notices weren't working, often going unnoticed or ignored.
The dealership wanted to offer mobile service to make it easier for customers. They struggled to execute on the good ideas that they had in the beginning.
Their goals included:
- Reaching customers who had been ignoring recall notices
- Making recall repairs easy and convenient by offering mobile servicing
- Keeping their marketing costs manageable while still achieving a broad reach
Our Solution
A Smart, Data-Driven Mobile Recall Strategy
Dealerwing partnered with the dealership to create a smart, data-driven approach to mobile recall services through Zeigler Mobile:
Smart Data Management
- Obtained a list from Mercedes-Benz customers with unfinished recalls
- Used Dealerwing's CruiseCTRL AI data hygiene tool to remove former owners and people who moved away
- Organized customers by location to create efficient service routing
Coordinated Marketing System
- Created a unified marketing approach that included targeted direct mail and email campaigns, along with BDC phone outreach
- Shifted from location-based targeting to VIN registration data to increase targeting accuracy
High-Touch Campaign Management
- Provided constant, personalized service with Dealerwing's Client Services Team
- Stayed flexible to meet Zeigler Mobile's unique needs
- Scheduled campaign and content to work with state laws
Compliance-First Approach
Mercedes-Benz required that mobile service calls only handle safety recalls; no other services could be offered during visits. Dealerwing helped manage this restriction while refining a mobile services strategy that would fuel Zeigler Mobile.
“We've partnered with many companies in the past, but Dealerwing's level of collaboration and care is rare in the industry. We consider them a partner in our success, not a vendor.”
At the End of the Day
A Safety Initiative Became a Profitable Business Model
The partnership between Dealerwing and Zeigler Mobile shows how the right marketing strategy can turn a safety initiative into a profitable business model. Starting with a small budget and testing different approaches, they achieved remarkable results in just three months.
Key Contributors to Their Success
- Smart data use saved money and improved targeting
- Gradual scaling, starting small and reinvesting prevented costly mistakes
- High-touch service ensured that Zeigler's service was adaptable and responsive
Proven Results
The results speak for themselves: a 38:1 return on investment, engagement rates 43% above their goal, and growth from one van to a full service division. This success has positioned Zeigler Mobile as a market leader and created a model that other dealerships can follow.
For automotive dealerships looking to expand into mobile services, Dealerwing's work with Zeigler is a testament to the importance of starting with clean data, testing approaches before scaling, and partnering with marketing specialists who understand both the automotive market and customer behavior.
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