Fixed Ops Roundtable
How Paragon Honda Uses Dealerwing to Turn Better Data Into Better Service Marketing
In this Fixed Ops Roundtable conversation from Paragon Honda in Queens, New York, David Lampel of Dealerwing joins Brian Benstock and the Paragon team to discuss what effective dealership service marketing looks like today. The conversation focuses on one of the biggest opportunities in fixed operations: using accurate customer data, consistent communication, AI, and multi-channel marketing to bring service customers back to the dealership.
Paragon explains that after working with Dealerwing for more than four years, they have seen the value of having a more targeted, consistent, and data-driven approach to service marketing. The discussion covers how Dealerwing helps dealers stay in front of customers, identify missed opportunities, and communicate through the right channels at the right time.
Video highlights
What This Video Covers
Five key themes from the Paragon Honda Fixed Ops Roundtable conversation.
Who this is for
Why Dealers Should Watch This Video
This video is a strong example of how a major dealership group thinks about service marketing, database quality, customer communication, and fixed operations growth. Dealers should watch this video if they are asking questions like:
- How do we bring more service customers back to the dealership?
- Are we following up with declined service and MPI opportunities effectively?
- Are we using our database as well as we should?
- Are we communicating with customers through the right channels?
- How can AI support more personalized dealership marketing?
- How do we reduce missed service opportunities?
- How do we stay top of mind before the customer goes somewhere else?
Next step
Ready to See What Dealerwing Can Do for Your Dealership?
Dealerwing helps auto dealers use cleaner data, smarter targeting, consistent communication, and multi-channel marketing to improve service retention and fixed operations opportunities. If your dealership wants to reach more service customers, reactivate lost customers, improve follow-up, and get more value from your customer database, Dealerwing can help.